diff --git a/internal/parser/json.go b/internal/parser/json.go
new file mode 100644
index 0000000..e9710f9
--- /dev/null
+++ b/internal/parser/json.go
@@ -0,0 +1,37 @@
+package parser
+
+import (
+	"encoding/json"
+	"fmt"
+)
+
+type JSONParser struct{}
+
+func (p *JSONParser) Parse(body []byte) (*ParsedMessage, error) {
+	var raw map[string]interface{}
+	if err := json.Unmarshal(body, &raw); err != nil {
+		return nil, fmt.Errorf("json parse: %w", err)
+	}
+
+	event, ok := raw["event"].(string)
+	if !ok {
+		return nil, fmt.Errorf("json: missing 'event' field")
+	}
+
+	data, _ := raw["data"].(map[string]interface{})
+	if data == nil {
+		// If no "data" key, use the entire JSON as data (minus event)
+		data = make(map[string]interface{})
+		for k, v := range raw {
+			if k != "event" {
+				data[k] = v
+			}
+		}
+	}
+
+	return &ParsedMessage{
+		Event: event,
+		Data:  data,
+		Body:  string(body),
+	}, nil
+}
diff --git a/internal/parser/parser.go b/internal/parser/parser.go
new file mode 100644
index 0000000..bcb7fb8
--- /dev/null
+++ b/internal/parser/parser.go
@@ -0,0 +1,33 @@
+package parser
+
+import (
+	"fmt"
+)
+
+// ParsedMessage is the result of parsing an incoming notification body.
+type ParsedMessage struct {
+	Event string
+	Data  map[string]interface{} // field name → value, passed to template
+	Body  string                 // raw body (for text mode)
+}
+
+// Parser converts a raw HTTP body into a ParsedMessage.
+type Parser interface {
+	Parse(body []byte) (*ParsedMessage, error)
+}
+
+func NewParser(parseMode string, parsePattern string) (Parser, error) {
+	switch parseMode {
+	case "json":
+		return &JSONParser{}, nil
+	case "regex":
+		if parsePattern == "" {
+			return nil, fmt.Errorf("regex parse mode requires parse_pattern")
+		}
+		return NewRegexParser(parsePattern)
+	case "text":
+		return &TextParser{}, nil
+	default:
+		return nil, fmt.Errorf("unknown parse_mode: %s", parseMode)
+	}
+}
diff --git a/internal/parser/parser_test.go b/internal/parser/parser_test.go
new file mode 100644
index 0000000..e0310db
--- /dev/null
+++ b/internal/parser/parser_test.go
@@ -0,0 +1,62 @@
+package parser
+
+import (
+	"testing"
+)
+
+func TestJSONParser(t *testing.T) {
+	p := &JSONParser{}
+	body := []byte(`{"event":"trade.open","data":{"symbol":"BTC","price":65000}}`)
+	msg, err := p.Parse(body)
+	if err != nil {
+		t.Fatalf("unexpected error: %v", err)
+	}
+	if msg.Event != "trade.open" {
+		t.Errorf("expected event 'trade.open', got '%s'", msg.Event)
+	}
+	if msg.Data["symbol"] != "BTC" {
+		t.Errorf("expected symbol 'BTC', got '%v'", msg.Data["symbol"])
+	}
+}
+
+func TestJSONParser_NoDataKey(t *testing.T) {
+	p := &JSONParser{}
+	body := []byte(`{"event":"alert","symbol":"ETH"}`)
+	msg, err := p.Parse(body)
+	if err != nil {
+		t.Fatalf("unexpected error: %v", err)
+	}
+	if msg.Data["symbol"] != "ETH" {
+		t.Errorf("expected symbol 'ETH' in data, got '%v'", msg.Data["symbol"])
+	}
+}
+
+func TestRegexParser(t *testing.T) {
+	p, err := NewRegexParser(`(?P<event>[\w.]+) (?P<message>.+)`)
+	if err != nil {
+		t.Fatalf("unexpected error: %v", err)
+	}
+	body := []byte("trade.open BTC long at 65000")
+	msg, err := p.Parse(body)
+	if err != nil {
+		t.Fatalf("unexpected error: %v", err)
+	}
+	if msg.Event != "trade.open" {
+		t.Errorf("expected event 'trade.open', got '%s'", msg.Event)
+	}
+	if msg.Data["message"] != "BTC long at 65000" {
+		t.Errorf("expected message, got '%v'", msg.Data["message"])
+	}
+}
+
+func TestTextParser(t *testing.T) {
+	p := &TextParser{}
+	body := []byte("raw notification text here")
+	msg, err := p.Parse(body)
+	if err != nil {
+		t.Fatalf("unexpected error: %v", err)
+	}
+	if msg.Data["Body"] != "raw notification text here" {
+		t.Errorf("expected Body in data, got '%v'", msg.Data["Body"])
+	}
+}
diff --git a/internal/parser/regex.go b/internal/parser/regex.go
new file mode 100644
index 0000000..83a4dd8
--- /dev/null
+++ b/internal/parser/regex.go
@@ -0,0 +1,46 @@
+package parser
+
+import (
+	"fmt"
+	"regexp"
+)
+
+type RegexParser struct {
+	re *regexp.Regexp
+}
+
+func NewRegexParser(pattern string) (*RegexParser, error) {
+	re, err := regexp.Compile(pattern)
+	if err != nil {
+		return nil, fmt.Errorf("compile regex pattern: %w", err)
+	}
+	return &RegexParser{re: re}, nil
+}
+
+func (p *RegexParser) Parse(body []byte) (*ParsedMessage, error) {
+	matches := p.re.FindStringSubmatch(string(body))
+	if matches == nil {
+		return nil, fmt.Errorf("regex: body does not match pattern")
+	}
+
+	names := p.re.SubexpNames()
+	data := make(map[string]interface{})
+	var event string
+
+	for i, name := range names {
+		if i == 0 || name == "" {
+			continue
+		}
+		if name == "event" {
+			event = matches[i]
+		} else {
+			data[name] = matches[i]
+		}
+	}
+
+	return &ParsedMessage{
+		Event: event,
+		Data:  data,
+		Body:  string(body),
+	}, nil
+}
diff --git a/internal/parser/text.go b/internal/parser/text.go
new file mode 100644
index 0000000..51d7443
--- /dev/null
+++ b/internal/parser/text.go
@@ -0,0 +1,11 @@
+package parser
+
+type TextParser struct{}
+
+func (p *TextParser) Parse(body []byte) (*ParsedMessage, error) {
+	return &ParsedMessage{
+		Event: "default", // text mode has no explicit event
+		Data:  map[string]interface{}{"Body": string(body)},
+		Body:  string(body),
+	}, nil
+}